Paraphrasing Exercise
In 'The Designer as Author', Michael Rock looks into texts relating to what it really means to call a graphic designer an author. He states that the meaning of 'author' has shifted throughout the last 40 years and that earlier definitions aren't associated with just writing but rather 'the person who originates / gives existence to anything'. He goes on by saying that while looking into Roland Barthes 'The death of the Author' he states that it is closely linked to the birth of critical theory, especially based in reader response rather than intentionality. Michael concludes that Barthes Post-structuralist text seems to criticize the status attributed to the author by ending his essay by supposing that the birth of the reader must be at the cost at the death of the author.
(Roland Barthes, ‘The Death of the Author’, in Image-Music-Text, New York, Hill and Wang (translated by Stephen Heath), 1977)
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