Rock, M. (1996) 'The Designer as Author', Eye, no. 20 vol. 5 1996. Link
The authors tone of voice:
In the article that Michael Rock has written, it seems that he is attacking the subject of the designer as an author. Throughout the text, he continuously directs questions towards us, the readers, to make us think about the points he has stated about the subject. Questions such as, 'What does it mean to call for a graphic designer to be an author?' and ' What is an author?' are two examples of this. This can also be seen with him using such phrases as 'death to the author', 'the birth of a reader must be at the cost of the death of the author' to further his investigation into the subject matter.
Quotes
- (4) What difference does it make who is speaking
- The notion that a text is a line of words that releases a single meaning, the central message or the author / god is overthrown.
- Communication between sender and receiver, severed from the authority of its origin, and exists as a free-floating element in a field of possible significations.
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