Research

Print Power

Refrence

Print Power. (2015). Why print media. Available: http://www.printpower.eu/Why-Print-Media. Last accessed 12th december 2015.

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Thoughts

• An article that talks about the pros of print and why their successful from it being a sensory media experience to ho including other sets of media can increase the effectiveness of a marketing campaign. The article makes some overall good points in favour of print, in particular, its first point which looks into how print effects our senses. It looks at how the feeling of paper, the smell of the ink, the sound of turning the page can trigger a number of sensors that are constantly effecting you as you hold or read the publication. This is also looked into with another source i looked at which was the article 'Online Advertising vs. Print Advertisements' from the small business journal which spoke about similar topics from the 'why print media' article

1     Hamel, G. (2014). Online Advertising vs. Print Advertisements. Available: http://smallbusiness.chron.com/online-advertising-vs-print-advertisements-41549.html. Last accessed 1st December 2015. Kippham, H (2001). Handbook of print media Technologies and production method. Heidelberg: Springer-Verlag . P04-08.