OUGD601 Practical research genres and typography

A good title will give your film some credibility and life to begin with. Viewers recognise these efforts and even though they might not say anything about it, they do engage to it. The title sequence usually sets the tone for the rest of the film, so if some quality work is put into the title, the same effort will usually follow in the film. First impressions are essential and nothing else sets it better than an accurate typeface.

Comic book

Superhero posters feature the hero or the hero’s symbol front and center. Pretty much every single member of the supporting cast with dialogue will be pictured in the background, arranged in accordance to the popularity of the actor. Preferably, something will be on fire or glowing. Typography includes a whole lot of Bank Gothic or 3-D versions of sign-painter typefaces like Avengeance and American Captain.

Comedy 

Arial, Helvetica, Gotham and Futura are commonly used for comedy title treatments. The title typically appears in red against a clean white background, a more simplistic approach that conveys it’s a comedy movie right away. 

Horror
Logos like you see above are gradually becoming extinct. They’re being replaced by Trajan, which has become the go-to font for horror movie posters. As a result, very few movie identities stand out from the crowd. Typography is hardly ever used anymore to express the theme or atmosphere of a movie 
When it comes to modern horror movies, there is a big trend in using Trajan! The sharp edges of thin serif typefaces convey that creepy feeling, specially when you make it bloody red and add some texture to it.

If the movie is frightening, disgusting or gory, why not communicate that with moviegoers? That’s what they did during the 1980s. As a result every movie or franchise had it’s own unique identity. All the poster designers needed was a pen and ink. 

links:

http://www.hopesandfears.com/hopes/culture/design/214457-movie-poster-font-guide
https://www.dandad.org/en/d-ad-film-posters-typography-features-opinions/
https://www.linotype.com/7903/current-movie-fonts.html
http://www.printmag.com/typography/typography-movie-poster-design/
https://www.designmantic.com/blog/movie-moods-in-typography/
http://annyas.com/1980s-horror-movie-poster-logos-typography/
https://www.webdesignerdepot.com/2013/07/25-powerful-typographic-movie-posters/