Sunday, January 21, 2018

OUGD601 research history movie posters

To help with poster design practical concept, i thought it would be best too look into movie poster designs that have stood out over the years


Fritz Lang’s seminal silent classic jump-started the modern science fiction genre with its elaborate sets, fantastical cityscapes, and deep-rooted themes of social criticism. Heinz Schulz-Neudamm used the matte paintings of the city seen in the film as a touchstone for the vertical, Art Deco-inspired background, and the robotic Maria in the foreground was unlike anything audiences had ever seen. Coupled with the bizarre, sporadically geometric font of the title, Metropolis’ poster was and continues to be a unique achievement for poster design, inspiring countless filmmakers and visual artists to this day.



James Verdesoto’s poster has little in common with the film other than Uma Thurman’s Mia Wallace, which is exactly what a film inspired by pulp novels needed to be. The beat-up design, 10 cent sticker, and poorly shopped-in props recall the novels from which Tarantino drew inspiration and add a nostalgic air of mystery around what you’re going to discover as soon as you turn the page. Add to it a stacked cast list and a distinct title font and you’ve got a poster that echoes the shocks Pulp Fiction sent through the film industry when it came out.




The Raiders trilogy harked back to a time when men were real men, women were real women, and swarthy racial stereotypes were real swarthy racial stereotypes. This comic-book style poster design by Richard Amsel is a young boy's dream – full of swashbuckling adventure, foreign devils and a splash of romance.




According to the London agency's official notes on the poster: "The main themes from the film are loneliness, isolation, madness and rebirth. We created an image that explored these themes and stylistically took influences from 60s and 70s sci-fi."

The one-sheet is laced with lunar clues, from the empty black void to the swirling, Vertigo-esque circles forming the moon itself, with the diminutive, slightly cowed form of Sam Rockwell at its centre. Then there's the actor's name, typed solitary and understated in the top right-hand corner. Look closely and you'll see it's replicating, each new copy fading away…



















Promoting what is arguably the greatest horror film of all time, Bill Gold’s poster for The Exorcist just oozes dread in every inch, from its single image of Max von Sydow’s Father Merrin arriving at the MacNeil house to the purple font and lower third, to the two-sentence-long plot synopsis: “Something almost beyond comprehension is happening to a girl on this street, in this house...and a man has been sent for as a last resort. This man is The Exorcist.” You can practically hear the piano begin to play.

Sources:

http://www.hopesandfears.com/hopes/culture/design/214457-movie-poster-font-guide

http://www.complex.com/pop-culture/the-most-iconic-movie-posters-of-all-time/metropolis

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