OUGD601 Synergy between essay and practical

This research lead project set out to explore how How does a movie genre dictate the overall poster design layout for film. Within the dissertation, it explored the history of posters for movies and the different types of genre that can have an impact on their design. In the essay, it was found that genre starts at the poster, It needs to show what genre a film is in a short amount of time and make sure people know what their getting into. To explore this, the practical element of the project was focused on creating a genre based poster of an existing film. For this case, it focused on the movie, Pacific rim, a movie sold as an action, sci-fi movie revolving around giant robots vs monsters. For this practical, I picked apart the movie to what genre tropes were within it and the one I had settled on to design for was its Comic book styled deliverance of the film. Within the essay I touched on the recent movie, Thor Ragnarok and its poster campaign that focused on putting its supporting characters into the spotlight. The practical element is inspired by this as it brings other characters from the film into center stage and allows viewers to get to know who their about to see. Along side this, within the poster trends that was researched for the essay. One of the main ones that are making a return are the use of illustrated posters, the days of generic photoshoped posters are dwindling. This played a big role within the practical element as having the illustrated style allowed for a simple design that reveals nothing from the films story but intrigued the audience into the role of  what the characters could be.

The blue print styled posters are inspired by the use of blueprints in the avengers age of Ultron film that has a comic book genre that I wanted to get across in the posters for this project. The research that was taken up within the essay has really informed the practical in terms of what makes a poster associated with a specific genre and how posters can be used to inform without saying anything at all