essay links and reading materials

Rogers, C. (2016) Consumers are most drawn to travel and music experiences on virtual reality. Available at: https://www.marketingweek.com/2016/06/09/consumers-are-most-drawn-to-travel-and-music-experiences-on-virtual-reality/ (Accessed: 05 January 2017).

Hobbs, T. (2016) Jaguar says VR is helping it sell an ‘incredible amount of cars’ as it launches Andy Murray experience. Available at: https://www.marketingweek.com/2016/06/21/vr-is-helping-us-sell-an-incredible-amount-of-cars-says-jaguar-as-it-launches-andy-murray-experience/ (Accessed: 13 December 2016).

Hobbs, T. (2015) Are car marketers using augmented reality to replace the showroom? Available at: https://www.marketingweek.com/2015/02/10/are-car-marketers-using-augmented-reality-to-replace-the-showroom/ (Accessed: 30 November 2016).

Cassidy, A. (2016) What does virtual reality mean for advertising in 2016? What does virtual reality mean for advertising in 2016? Available at: https://www.theguardian.com/media-network/2015/dec/03/virtual-reality-in-advertising-2016 (Accessed: 15 January 2017).

Vizard, S. (2016) Google: ‘Too many brands are doing VR just to say they are doing VR’. Available at: https://www.marketingweek.com/2016/06/21/google-too-many-brands-are-doing-vr-just-to-say-they-are-doing-vr/ (Accessed: 20 December 2016).

Cooper, J. (2017) Why brands can’t let AI, VR hype blur the importance of mobile. Available at: http://www.adweek.com/news/advertising-branding/why-brands-cant-let-ai-vr-hype-blur-importance-mobile-175389 (Accessed: 10 January 2017).

Luber, A. (2016) What virtual reality will mean for advertising. Available at: https://www.thinkwithgoogle.com/articles/virtual-reality-advertising.html (Accessed: 29 January 2017).

Swant, M. (2016) New study says people are more likely to buy from brands that use virtual reality. Available at: http://www.adweek.com/news/technology/new-study-says-people-are-more-likely-buy-brands-use-virtual-reality-172557 (Accessed: 29 December 2016).

Sherman, W.R. (2002) Understanding virtual reality: Interface, application, and design. Edited by Sherman Josepha and Alan Craig. San Francisco, CA: Morgan Kaufmann Publishers.

inc, frog design (2016) Frog | design and innovation that transforms. Available at: https://www.frogdesign.com/techtrends2016 (Accessed: 29 January 2017).