OUGD501 studio brief 2

Research - Market // Audience

Virtual reality technology is very impressive but remains out of reach for many consumers. That’s why mobile VR, which is more affordable and accessible, which seems to be getting much more attention lately.

According to a report published (top left) by Slice Intelligence, virtual reality had a large push forward at last year’s Electronic Entertainment Expo event in Los Angeles. And while Oculus and Sony got a lot of attention with their showcases, mobile VR also got a great deal of promotion, particularly the likes of Samsung Gear VR and Google Cardboard viewers.
After surveying over four million US shoppers, the report finds that mobile is the preferred format for virtual reality, with 57 percent of sales since January 2015 belonging to the Google Cardboard.

VR can be an immersive medium for marketers and a new way they can tell stories and engage with audiences like never before. This is also indicated in the surge of interest within different age groups (top right) seeing that almost all age ranges are invested within virtual reality. That was 2015, the peak of interest has been growing each year.