Research - Contextual
Aaron Luber, head of Google VR Partnerships, spoke at an event held at the YouTube Beach in Cannes and said that one of the biggest mistakes brands and other content producers make is to overthink VR. In his speech he states, ‘Lots of brands think they need to do a video in VR just to say they are doing it in VR. They need to think about why they are making a VR video in the first place’
With virtual reality set to become a £710 million industry by the end of 2016, the savvy type marketers are seeking to ride on the coat tails for these platforms to bring power to storytelling to set the agenda for VR experiences. Virtual reality has now engaged a wide spectrum of people and according to data by research group Ipsos Mori (which have surveyed 1,117 UK people aged between 16 to 75 year olds) on what their attitudes are towards the technology.
The statistics of these surveys show an overall emerging awareness of virtual and augmented reality in the United Kingdom, with close to 60% of men boasting a strong understanding of VR, compared with 46% of women. Within the survey, it became clear that men also lead the way in terms of attraction to the technology with 55% expressing a strong interest in experiencing VR versus 40% of women.
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