OUGD501 Studio brief 2

Final Outcomes

While I haven’t had a chance to get these printed and produce a final model, I’m quite happy with how these 3D renders have come out really well. I’ve kept it brand neutral for the time being but If i where to market it to a specific company i think that the Google pixel phone fits this packaging perfectly. To implement the brand, the logo would be etched into the top of the box.

The design itself works as follows:

The case is held together with a small sleeve that would contain the phones information and details 

When opened, the bottom section would contain the charger and headphones (the lenses and the Velcro to keep the headset flap in place would sit in here too to be added when the box is turned into a VR headset)

The phone would sit in the top alongside with the instructions

Once opened, the perforated sections of the box are to be pushed out and the Velcro pieces added to the top of the headset. Thus turning the packaging into a Virtual reality headset.

This outcome for Context of Practice tackles the question of how Virtual / Augmented reality has become common practise in brand identities by tackling the issue by the source of what is guiding these industry’s to incorporate these mediums. More and more identities are looking at involving mobile VR within their brands and ad campaigns now more than ever with phone packaging being able to give more people access to VR and intern, more consumers interacting with a brand. 

The nature of how the packaging has been designed allows for brand integration to become involved and give designers a tem-plate to work on and further its design if need be. For example, North Face’s latest advert sees them sticking with their outdoors roots by creating a series of 360° video experiences that really match their brand identity in partnership of Jaunt VR. These vide-os are targeted for smartphone viewing and were made to be watched using Google Cardboard to appeal to the larger market of virtual reality.  With this packaging design it removes the need for brands to worry about buying distributing their own headsets.

Production / Distribution

With the packaging to be made with recycled cardboard sheets, the nets are to be laser cut and perforated to allow for mass production to meet the needs of phone manufacturing. The actual construction of the packaging is quite simple in terms of there being only a few folds. The ‘hardest’ part of this would be getting the lenses piece stuck into the package but it would be glued with the likes of W Wood Adhesive to hold it in place.

Obviously this packaging would be distributed with phones but due to the simple and cheap nature of this design, second hand shops can implement these within their stores to hold any phones they sell so it can have the shops brand on it. This could be aimed at shops such as CEX, cash converters, etc.