Identities and consumption
people buy products and services that they belive represents themselfs
- people judge earch other on their material poosseions to the point where consumtions is now a major part in creation and maintenance of identities.
- poeple can ave more than one identity and they are not always anchored to real life. they can be purley be virtual online enviroments
The text given to us was looking at the effect of what products and services do to consumer’s social interactions. These views on how we unconsciously believe that associating our self’s with certain products boost our social standing to the point where we believe that they represent our self. The way products have evolved to the point that you’re buying your way in to a select group, ie becoming part of the apple family by buying its products, has created social class groups that judge one another such as mac v pc, Nike v Adidas, Pepsi v coke, apple v android.
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